Long considered the most critical piece of your personal brand, the headshot is now only a piece of the puzzle. Gone are the days of the generic headshot on a solid backdrop taken from the chest up. Now, with the rise of social media as the means to advertise and market our businesses and a way for potential employers to evaluate you, it is important to have a cohesive and unique personal brand.
According to Wikipedia, “personal branding is the practice of people marketing themselves and their careers as brands”.
For your headshots, using natural poses helps to show your personality and share who you are with potential clients or employers. During a personal branding photography session, I work to gather many images of you in your element: working, chatting, laughing.